Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03455
VM0003455Platinummember3455@example.test · +601110003455 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,934
Current loyalty balance
Lifetime Spend
RM 6,169
Across 35 visits
Total Visits
35
Since 2025-01-26
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
9d
2026-09-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Platinum tier
Membership & rewards
Platinum member
4,934 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-30 · OPLUMO Outlet 5
Outlet purchase
2026-09-18 · Member activity · RM 132.00
App session
2026-09-06 · OPLUMO Outlet 5
Points credited
2026-08-25 · Member activity · RM 149.60
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 5
Outlet purchase
2026-08-01 · Member activity · RM 167.20
Points credited
2026-07-20 · OPLUMO Outlet 5
Outlet purchase
2026-07-08 · Member activity · RM 184.80