Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03435
VM0003435Silvermember3435@example.test · +601110003435 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
2,052
Current loyalty balance
Lifetime Spend
RM 2,565
Across 14 visits
Total Visits
14
Since 2025-11-14
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
95d
2026-07-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,052 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 2
Outlet purchase
2026-06-24 · Member activity · RM 111.75
App session
2026-06-12 · OPLUMO Outlet 2
Points credited
2026-05-31 · Member activity · RM 126.65
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 2
Outlet purchase
2026-05-07 · Member activity · RM 141.55
Points credited
2026-04-25 · OPLUMO Outlet 2
Outlet purchase
2026-04-13 · Member activity · RM 156.45