Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03431
VM0003431Silvermember3431@example.test · +601110003431 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,213
Current loyalty balance
Lifetime Spend
RM 2,767
Across 17 visits
Total Visits
17
Since 2025-07-04
Average Order Value
RM 171
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,213 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 15
Outlet purchase
2026-04-06 · Member activity · RM 128.25
App session
2026-03-25 · OPLUMO Outlet 15
Points credited
2026-03-13 · Member activity · RM 145.35
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 15
Outlet purchase
2026-02-17 · Member activity · RM 162.45
Points credited
2026-02-05 · OPLUMO Outlet 15
Outlet purchase
2026-01-24 · Member activity · RM 179.55