Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 03410
VM0003410Goldmember3410@example.test · +601110003410 · Preferred outlet: OPLUMO Outlet 11
LunchNew Joiner
Consent Status
Opted In
Points Balance
3,339
Current loyalty balance
Lifetime Spend
RM 4,175
Across 28 visits
Total Visits
28
Since 2025-03-15
Average Order Value
RM 133
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,339 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 11
Outlet purchase
2026-07-02 · Member activity · RM 99.75
App session
2026-06-20 · OPLUMO Outlet 11
Points credited
2026-06-08 · Member activity · RM 113.05
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 11
Outlet purchase
2026-05-15 · Member activity · RM 126.35
Points credited
2026-05-03 · OPLUMO Outlet 11
Outlet purchase
2026-04-21 · Member activity · RM 139.65