Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00339
VM0000339Silvermember339@example.test · +601110000339 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
2,260
Current loyalty balance
Lifetime Spend
RM 2,826
Across 43 visits
Total Visits
43
Since 2024-05-02
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
134d
2026-05-28
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,260 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 17
Outlet purchase
2026-05-16 · Member activity · RM 46.50
App session
2026-05-04 · OPLUMO Outlet 17
Points credited
2026-04-22 · Member activity · RM 52.70
Win-back campaign delivered
2026-04-10 · OPLUMO Outlet 17
Outlet purchase
2026-03-29 · Member activity · RM 58.90
Points credited
2026-03-17 · OPLUMO Outlet 17
Outlet purchase
2026-03-05 · Member activity · RM 65.10