Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03387
VM0003387Platinummember3387@example.test · +601110003387 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
5,949
Current loyalty balance
Lifetime Spend
RM 7,437
Across 39 visits
Total Visits
39
Since 2024-08-30
Average Order Value
RM 165
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
86d
2026-07-15
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,949 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 5
Outlet purchase
2026-07-03 · Member activity · RM 123.75
App session
2026-06-21 · OPLUMO Outlet 5
Points credited
2026-06-09 · Member activity · RM 140.25
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 5
Outlet purchase
2026-05-16 · Member activity · RM 156.75
Points credited
2026-05-04 · OPLUMO Outlet 5
Outlet purchase
2026-04-22 · Member activity · RM 173.25