Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03375
VM0003375Silvermember3375@example.test · +601110003375 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,270
Current loyalty balance
Lifetime Spend
RM 1,588
Across 29 visits
Total Visits
29
Since 2025-01-12
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
131d
2026-05-31
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,270 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 10
Outlet purchase
2026-05-19 · Member activity · RM 39.75
App session
2026-05-07 · OPLUMO Outlet 10
Points credited
2026-04-25 · Member activity · RM 45.05
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 10
Outlet purchase
2026-04-01 · Member activity · RM 50.35
Points credited
2026-03-20 · OPLUMO Outlet 10
Outlet purchase
2026-03-08 · Member activity · RM 55.65