Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03351
VM0003351Membermember3351@example.test · +601110003351 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
312
Current loyalty balance
Lifetime Spend
RM 391
Across 14 visits
Total Visits
14
Since 2025-11-12
Average Order Value
RM 35
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
97d
2026-07-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
312 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 3
Outlet purchase
2026-06-22 · Member activity · RM 26.25
App session
2026-06-10 · OPLUMO Outlet 3
Points credited
2026-05-29 · Member activity · RM 29.75
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 3
Outlet purchase
2026-05-05 · Member activity · RM 33.25
Points credited
2026-04-23 · OPLUMO Outlet 3
Outlet purchase
2026-04-11 · Member activity · RM 36.75