Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00335
VM0000335Goldmember335@example.test · +601110000335 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,187
Current loyalty balance
Lifetime Spend
RM 3,984
Across 35 visits
Total Visits
35
Since 2024-10-17
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
110d
2026-06-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,187 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 13
Outlet purchase
2026-06-09 · Member activity · RM 75.75
App session
2026-05-28 · OPLUMO Outlet 13
Points credited
2026-05-16 · Member activity · RM 85.85
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 13
Outlet purchase
2026-04-22 · Member activity · RM 95.95
Points credited
2026-04-10 · OPLUMO Outlet 13
Outlet purchase
2026-03-29 · Member activity · RM 106.05