Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03327
VM0003327Goldmember3327@example.test · +601110003327 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,010
Current loyalty balance
Lifetime Spend
RM 3,764
Across 25 visits
Total Visits
25
Since 2025-02-23
Average Order Value
RM 124
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
161d
2026-05-01
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,010 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-01 · OPLUMO Outlet 13
Outlet purchase
2026-04-19 · Member activity · RM 93.00
App session
2026-04-07 · OPLUMO Outlet 13
Points credited
2026-03-26 · Member activity · RM 105.40
Win-back campaign delivered
2026-03-14 · OPLUMO Outlet 13
Outlet purchase
2026-03-02 · Member activity · RM 117.80
Points credited
2026-02-18 · OPLUMO Outlet 13
Outlet purchase
2026-02-06 · Member activity · RM 130.20