Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03315
VM0003315Goldmember3315@example.test · +601110003315 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
3,886
Current loyalty balance
Lifetime Spend
RM 4,859
Across 35 visits
Total Visits
35
Since 2024-12-01
Average Order Value
RM 122
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
65d
2026-08-05
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,886 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 1
Outlet purchase
2026-07-24 · Member activity · RM 91.50
App session
2026-07-12 · OPLUMO Outlet 1
Points credited
2026-06-30 · Member activity · RM 103.70
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 1
Outlet purchase
2026-06-06 · Member activity · RM 115.90
Points credited
2026-05-25 · OPLUMO Outlet 1
Outlet purchase
2026-05-13 · Member activity · RM 128.10