Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 03290
VM0003290Goldmember3290@example.test · +601110003290 · Preferred outlet: OPLUMO Outlet 10
LunchNew Joiner
Consent Status
Opted Out
Points Balance
2,540
Current loyalty balance
Lifetime Spend
RM 3,175
Across 22 visits
Total Visits
22
Since 2025-07-15
Average Order Value
RM 171
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
73d
2026-07-28
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,540 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 10
Outlet purchase
2026-07-16 · Member activity · RM 128.25
App session
2026-07-04 · OPLUMO Outlet 10
Points credited
2026-06-22 · Member activity · RM 145.35
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 10
Outlet purchase
2026-05-29 · Member activity · RM 162.45
Points credited
2026-05-17 · OPLUMO Outlet 10
Outlet purchase
2026-05-05 · Member activity · RM 179.55