Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00327
VM0000327Silvermember327@example.test · +601110000327 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,042
Current loyalty balance
Lifetime Spend
RM 1,303
Across 20 visits
Total Visits
20
Since 2025-09-14
Average Order Value
RM 57
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
48d
2026-08-22
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,042 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-22 · OPLUMO Outlet 5
Outlet purchase
2026-08-10 · Member activity · RM 42.75
App session
2026-07-29 · OPLUMO Outlet 5
Points credited
2026-07-17 · Member activity · RM 48.45
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 5
Outlet purchase
2026-06-23 · Member activity · RM 54.15
Points credited
2026-06-11 · OPLUMO Outlet 5
Outlet purchase
2026-05-30 · Member activity · RM 59.85