Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03263
VM0003263Silvermember3263@example.test · +601110003263 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,351
Current loyalty balance
Lifetime Spend
RM 1,689
Across 14 visits
Total Visits
14
Since 2025-09-19
Average Order Value
RM 116
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
151d
2026-05-11
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,351 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 17
Outlet purchase
2026-04-29 · Member activity · RM 87.00
App session
2026-04-17 · OPLUMO Outlet 17
Points credited
2026-04-05 · Member activity · RM 98.60
Win-back campaign delivered
2026-03-24 · OPLUMO Outlet 17
Outlet purchase
2026-03-12 · Member activity · RM 110.20
Points credited
2026-02-28 · OPLUMO Outlet 17
Outlet purchase
2026-02-16 · Member activity · RM 121.80