Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03251
VM0003251Platinummember3251@example.test · +601110003251 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
6,176
Current loyalty balance
Lifetime Spend
RM 7,721
Across 42 visits
Total Visits
42
Since 2024-06-25
Average Order Value
RM 172
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
98d
2026-07-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,176 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 5
Outlet purchase
2026-06-21 · Member activity · RM 129.00
App session
2026-06-09 · OPLUMO Outlet 5
Points credited
2026-05-28 · Member activity · RM 146.20
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 5
Outlet purchase
2026-05-04 · Member activity · RM 163.40
Points credited
2026-04-22 · OPLUMO Outlet 5
Outlet purchase
2026-04-10 · Member activity · RM 180.60