Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03243
VM0003243Silvermember3243@example.test · +601110003243 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
1,145
Current loyalty balance
Lifetime Spend
RM 1,432
Across 18 visits
Total Visits
18
Since 2025-06-16
Average Order Value
RM 100
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,145 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 14
Outlet purchase
2026-04-06 · Member activity · RM 75.00
App session
2026-03-25 · OPLUMO Outlet 14
Points credited
2026-03-13 · Member activity · RM 85.00
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 14
Outlet purchase
2026-02-17 · Member activity · RM 95.00
Points credited
2026-02-05 · OPLUMO Outlet 14
Outlet purchase
2026-01-24 · Member activity · RM 105.00