Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03231
VM0003231Goldmember3231@example.test · +601110003231 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,199
Current loyalty balance
Lifetime Spend
RM 3,999
Across 23 visits
Total Visits
23
Since 2025-04-01
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
160d
2026-05-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,199 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-02 · OPLUMO Outlet 2
Outlet purchase
2026-04-20 · Member activity · RM 105.00
App session
2026-04-08 · OPLUMO Outlet 2
Points credited
2026-03-27 · Member activity · RM 119.00
Win-back campaign delivered
2026-03-15 · OPLUMO Outlet 2
Outlet purchase
2026-03-03 · Member activity · RM 133.00
Points credited
2026-02-19 · OPLUMO Outlet 2
Outlet purchase
2026-02-07 · Member activity · RM 147.00