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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 00321

VM0000321Gold

member321@example.test · +601110000321 · Preferred outlet: OPLUMO Outlet 16

FamilyDelivery
Consent Status
Opted In
Points Balance
2,817
Current loyalty balance
Lifetime Spend
RM 3,521
Across 40 visits
Total Visits
40
Since 2024-09-06
Average Order Value
RM 80
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
61d
2026-08-09
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
2,817 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 16
Outlet purchase
2026-07-28 · Member activity · RM 60.00
App session
2026-07-16 · OPLUMO Outlet 16
Points credited
2026-07-04 · Member activity · RM 68.00
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 16
Outlet purchase
2026-06-10 · Member activity · RM 76.00
Points credited
2026-05-29 · OPLUMO Outlet 16
Outlet purchase
2026-05-17 · Member activity · RM 84.00