Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03183
VM0003183Goldmember3183@example.test · +601110003183 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,736
Current loyalty balance
Lifetime Spend
RM 3,421
Across 25 visits
Total Visits
25
Since 2025-05-10
Average Order Value
RM 159
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
85d
2026-07-16
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,736 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 5
Outlet purchase
2026-07-04 · Member activity · RM 119.25
App session
2026-06-22 · OPLUMO Outlet 5
Points credited
2026-06-10 · Member activity · RM 135.15
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 5
Outlet purchase
2026-05-17 · Member activity · RM 151.05
Points credited
2026-05-05 · OPLUMO Outlet 5
Outlet purchase
2026-04-23 · Member activity · RM 166.95