Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03131
VM0003131Silvermember3131@example.test · +601110003131 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
1,469
Current loyalty balance
Lifetime Spend
RM 1,837
Across 16 visits
Total Visits
16
Since 2025-09-27
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
107d
2026-06-24
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,469 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 4
Outlet purchase
2026-06-12 · Member activity · RM 70.50
App session
2026-05-31 · OPLUMO Outlet 4
Points credited
2026-05-19 · Member activity · RM 79.90
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 4
Outlet purchase
2026-04-25 · Member activity · RM 89.30
Points credited
2026-04-13 · OPLUMO Outlet 4
Outlet purchase
2026-04-01 · Member activity · RM 98.70