Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00311
VM0000311Silvermember311@example.test · +601110000311 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,530
Current loyalty balance
Lifetime Spend
RM 1,913
Across 39 visits
Total Visits
39
Since 2024-08-21
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
95d
2026-07-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,530 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 6
Outlet purchase
2026-06-24 · Member activity · RM 45.75
App session
2026-06-12 · OPLUMO Outlet 6
Points credited
2026-05-31 · Member activity · RM 51.85
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 6
Outlet purchase
2026-05-07 · Member activity · RM 57.95
Points credited
2026-04-25 · OPLUMO Outlet 6
Outlet purchase
2026-04-13 · Member activity · RM 64.05