Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03095
VM0003095Goldmember3095@example.test · +601110003095 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,918
Current loyalty balance
Lifetime Spend
RM 4,898
Across 26 visits
Total Visits
26
Since 2025-03-02
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
136d
2026-05-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,918 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 2
Outlet purchase
2026-05-14 · Member activity · RM 132.75
App session
2026-05-02 · OPLUMO Outlet 2
Points credited
2026-04-20 · Member activity · RM 150.45
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 2
Outlet purchase
2026-03-27 · Member activity · RM 168.15
Points credited
2026-03-15 · OPLUMO Outlet 2
Outlet purchase
2026-03-03 · Member activity · RM 185.85