Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03051
VM0003051Silvermember3051@example.test · +601110003051 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
1,852
Current loyalty balance
Lifetime Spend
RM 2,315
Across 31 visits
Total Visits
31
Since 2025-02-11
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
65d
2026-08-05
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,852 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 9
Outlet purchase
2026-07-24 · Member activity · RM 48.00
App session
2026-07-12 · OPLUMO Outlet 9
Points credited
2026-06-30 · Member activity · RM 54.40
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 9
Outlet purchase
2026-06-06 · Member activity · RM 60.80
Points credited
2026-05-25 · OPLUMO Outlet 9
Outlet purchase
2026-05-13 · Member activity · RM 67.20