Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 03035
VM0003035Silvermember3035@example.test · +601110003035 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
1,628
Current loyalty balance
Lifetime Spend
RM 2,036
Across 32 visits
Total Visits
32
Since 2024-10-17
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
164d
2026-04-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,628 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 10
Outlet purchase
2026-04-16 · Member activity · RM 45.75
App session
2026-04-04 · OPLUMO Outlet 10
Points credited
2026-03-23 · Member activity · RM 51.85
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 10
Outlet purchase
2026-02-27 · Member activity · RM 57.95
Points credited
2026-02-15 · OPLUMO Outlet 10
Outlet purchase
2026-02-03 · Member activity · RM 64.05