Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03027
VM0003027Silvermember3027@example.test · +601110003027 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
1,047
Current loyalty balance
Lifetime Spend
RM 1,309
Across 12 visits
Total Visits
12
Since 2025-10-07
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
169d
2026-04-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,047 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 2
Outlet purchase
2026-04-11 · Member activity · RM 108.75
App session
2026-03-30 · OPLUMO Outlet 2
Points credited
2026-03-18 · Member activity · RM 123.25
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 2
Outlet purchase
2026-02-22 · Member activity · RM 137.75
Points credited
2026-02-10 · OPLUMO Outlet 2
Outlet purchase
2026-01-29 · Member activity · RM 152.25