Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 03015
VM0003015Silvermember3015@example.test · +601110003015 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,775
Current loyalty balance
Lifetime Spend
RM 2,220
Across 29 visits
Total Visits
29
Since 2024-12-25
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
149d
2026-05-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,775 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 7
Outlet purchase
2026-05-01 · Member activity · RM 75.75
App session
2026-04-19 · OPLUMO Outlet 7
Points credited
2026-04-07 · Member activity · RM 85.85
Win-back campaign delivered
2026-03-26 · OPLUMO Outlet 7
Outlet purchase
2026-03-14 · Member activity · RM 95.95
Points credited
2026-03-02 · OPLUMO Outlet 7
Outlet purchase
2026-02-18 · Member activity · RM 106.05