Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02975
VM0002975Silvermember2975@example.test · +601110002975 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,271
Current loyalty balance
Lifetime Spend
RM 1,589
Across 32 visits
Total Visits
32
Since 2025-02-23
Average Order Value
RM 40
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
35d
2026-09-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,271 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-04 · OPLUMO Outlet 1
Outlet purchase
2026-08-23 · Member activity · RM 30.00
App session
2026-08-11 · OPLUMO Outlet 1
Points credited
2026-07-30 · Member activity · RM 34.00
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 1
Outlet purchase
2026-07-06 · Member activity · RM 38.00
Points credited
2026-06-24 · OPLUMO Outlet 1
Outlet purchase
2026-06-12 · Member activity · RM 42.00