Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02955
VM0002955Silvermember2955@example.test · +601110002955 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted Out
Points Balance
1,895
Current loyalty balance
Lifetime Spend
RM 2,369
Across 29 visits
Total Visits
29
Since 2025-03-02
Average Order Value
RM 68
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
82d
2026-07-19
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,895 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-19 · OPLUMO Outlet 15
Outlet purchase
2026-07-07 · Member activity · RM 51.00
App session
2026-06-25 · OPLUMO Outlet 15
Points credited
2026-06-13 · Member activity · RM 57.80
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 15
Outlet purchase
2026-05-20 · Member activity · RM 64.60
Points credited
2026-05-08 · OPLUMO Outlet 15
Outlet purchase
2026-04-26 · Member activity · RM 71.40