Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 02954
VM0002954Platinummember2954@example.test · +601110002954 · Preferred outlet: OPLUMO Outlet 14
LunchNew Joiner
Consent Status
Opted Out
Points Balance
5,276
Current loyalty balance
Lifetime Spend
RM 6,596
Across 33 visits
Total Visits
33
Since 2024-10-02
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
161d
2026-05-01
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,276 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-01 · OPLUMO Outlet 14
Outlet purchase
2026-04-19 · Member activity · RM 132.00
App session
2026-04-07 · OPLUMO Outlet 14
Points credited
2026-03-26 · Member activity · RM 149.60
Win-back campaign delivered
2026-03-14 · OPLUMO Outlet 14
Outlet purchase
2026-03-02 · Member activity · RM 167.20
Points credited
2026-02-18 · OPLUMO Outlet 14
Outlet purchase
2026-02-06 · Member activity · RM 184.80