Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02871
VM0002871Platinummember2871@example.test · +601110002871 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,329
Current loyalty balance
Lifetime Spend
RM 6,662
Across 42 visits
Total Visits
42
Since 2024-06-18
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
105d
2026-06-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,329 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 16
Outlet purchase
2026-06-14 · Member activity · RM 107.25
App session
2026-06-02 · OPLUMO Outlet 16
Points credited
2026-05-21 · Member activity · RM 121.55
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 16
Outlet purchase
2026-04-27 · Member activity · RM 135.85
Points credited
2026-04-15 · OPLUMO Outlet 16
Outlet purchase
2026-04-03 · Member activity · RM 150.15