Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00287
VM0000287Goldmember287@example.test · +601110000287 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,898
Current loyalty balance
Lifetime Spend
RM 4,874
Across 43 visits
Total Visits
43
Since 2024-06-08
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
97d
2026-07-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,898 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 16
Outlet purchase
2026-06-22 · Member activity · RM 107.25
App session
2026-06-10 · OPLUMO Outlet 16
Points credited
2026-05-29 · Member activity · RM 121.55
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 16
Outlet purchase
2026-05-05 · Member activity · RM 135.85
Points credited
2026-04-23 · OPLUMO Outlet 16
Outlet purchase
2026-04-11 · Member activity · RM 150.15