Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28695
VM0028695Silvermember28695@example.test · +601110028695 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,936
Current loyalty balance
Lifetime Spend
RM 2,421
Across 21 visits
Total Visits
21
Since 2025-05-01
Average Order Value
RM 134
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
166d
2026-04-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,936 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 17
Outlet purchase
2026-04-14 · Member activity · RM 100.50
App session
2026-04-02 · OPLUMO Outlet 17
Points credited
2026-03-21 · Member activity · RM 113.90
Win-back campaign delivered
2026-03-09 · OPLUMO Outlet 17
Outlet purchase
2026-02-25 · Member activity · RM 127.30
Points credited
2026-02-13 · OPLUMO Outlet 17
Outlet purchase
2026-02-01 · Member activity · RM 140.70