Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N2
Nurul 28653
VM0028653Platinummember28653@example.test · +601110028653 · Preferred outlet: OPLUMO Outlet 9
New JoinerHigh Value
Consent Status
Opted In
Points Balance
5,465
Current loyalty balance
Lifetime Spend
RM 6,832
Across 33 visits
Total Visits
33
Since 2025-01-16
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
55d
2026-08-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,465 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 9
Outlet purchase
2026-08-03 · Member activity · RM 130.50
App session
2026-07-22 · OPLUMO Outlet 9
Points credited
2026-07-10 · Member activity · RM 147.90
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 9
Outlet purchase
2026-06-16 · Member activity · RM 165.30
Points credited
2026-06-04 · OPLUMO Outlet 9
Outlet purchase
2026-05-23 · Member activity · RM 182.70