Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28631
VM0028631Silvermember28631@example.test · +601110028631 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,353
Current loyalty balance
Lifetime Spend
RM 2,942
Across 19 visits
Total Visits
19
Since 2025-05-30
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
173d
2026-04-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,353 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 4
Outlet purchase
2026-04-07 · Member activity · RM 105.00
App session
2026-03-26 · OPLUMO Outlet 4
Points credited
2026-03-14 · Member activity · RM 119.00
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 4
Outlet purchase
2026-02-18 · Member activity · RM 133.00
Points credited
2026-02-06 · OPLUMO Outlet 4
Outlet purchase
2026-01-25 · Member activity · RM 147.00