Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K2
Kavitha 28613
VM0028613Platinummember28613@example.test · +601110028613 · Preferred outlet: OPLUMO Outlet 3
New JoinerHigh Value
Consent Status
Opted In
Points Balance
6,061
Current loyalty balance
Lifetime Spend
RM 7,577
Across 44 visits
Total Visits
44
Since 2024-06-25
Average Order Value
RM 178
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
62d
2026-08-08
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
6,061 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 3
Outlet purchase
2026-07-27 · Member activity · RM 133.50
App session
2026-07-15 · OPLUMO Outlet 3
Points credited
2026-07-03 · Member activity · RM 151.30
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 3
Outlet purchase
2026-06-09 · Member activity · RM 169.10
Points credited
2026-05-28 · OPLUMO Outlet 3
Outlet purchase
2026-05-16 · Member activity · RM 186.90