Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 28598
VM0028598Goldmember28598@example.test · +601110028598 · Preferred outlet: OPLUMO Outlet 5
App UserFamily
Consent Status
Opted In
Points Balance
3,232
Current loyalty balance
Lifetime Spend
RM 4,041
Across 29 visits
Total Visits
29
Since 2025-03-11
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
73d
2026-07-28
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,232 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 5
Outlet purchase
2026-07-16 · Member activity · RM 108.75
App session
2026-07-04 · OPLUMO Outlet 5
Points credited
2026-06-22 · Member activity · RM 123.25
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 5
Outlet purchase
2026-05-29 · Member activity · RM 137.75
Points credited
2026-05-17 · OPLUMO Outlet 5
Outlet purchase
2026-05-05 · Member activity · RM 152.25