Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28595
VM0028595Silvermember28595@example.test · +601110028595 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted Out
Points Balance
2,074
Current loyalty balance
Lifetime Spend
RM 2,593
Across 28 visits
Total Visits
28
Since 2025-03-11
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
91d
2026-07-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,074 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 2
Outlet purchase
2026-06-28 · Member activity · RM 84.75
App session
2026-06-16 · OPLUMO Outlet 2
Points credited
2026-06-04 · Member activity · RM 96.05
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 2
Outlet purchase
2026-05-11 · Member activity · RM 107.35
Points credited
2026-04-29 · OPLUMO Outlet 2
Outlet purchase
2026-04-17 · Member activity · RM 118.65