Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 28564
VM0028564Goldmember28564@example.test · +601110028564 · Preferred outlet: OPLUMO Outlet 5
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
2,625
Current loyalty balance
Lifetime Spend
RM 3,282
Across 19 visits
Total Visits
19
Since 2025-07-31
Average Order Value
RM 171
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
111d
2026-06-20
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,625 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 5
Outlet purchase
2026-06-08 · Member activity · RM 128.25
App session
2026-05-27 · OPLUMO Outlet 5
Points credited
2026-05-15 · Member activity · RM 145.35
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 5
Outlet purchase
2026-04-21 · Member activity · RM 162.45
Points credited
2026-04-09 · OPLUMO Outlet 5
Outlet purchase
2026-03-28 · Member activity · RM 179.55