Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28563
VM0028563Silvermember28563@example.test · +601110028563 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted Out
Points Balance
2,025
Current loyalty balance
Lifetime Spend
RM 2,532
Across 19 visits
Total Visits
19
Since 2025-11-12
Average Order Value
RM 159
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
7d
2026-10-02
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,025 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-10-02 · OPLUMO Outlet 4
Outlet purchase
2026-09-20 · Member activity · RM 119.25
App session
2026-09-08 · OPLUMO Outlet 4
Points credited
2026-08-27 · Member activity · RM 135.15
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 4
Outlet purchase
2026-08-03 · Member activity · RM 151.05
Points credited
2026-07-22 · OPLUMO Outlet 4
Outlet purchase
2026-07-10 · Member activity · RM 166.95