Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 28538
VM0028538Goldmember28538@example.test · +601110028538 · Preferred outlet: OPLUMO Outlet 13
LunchNew Joiner
Consent Status
Opted In
Points Balance
3,476
Current loyalty balance
Lifetime Spend
RM 4,345
Across 27 visits
Total Visits
27
Since 2025-03-27
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
93d
2026-07-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,476 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 13
Outlet purchase
2026-06-26 · Member activity · RM 126.75
App session
2026-06-14 · OPLUMO Outlet 13
Points credited
2026-06-02 · Member activity · RM 143.65
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 13
Outlet purchase
2026-05-09 · Member activity · RM 160.55
Points credited
2026-04-27 · OPLUMO Outlet 13
Outlet purchase
2026-04-15 · Member activity · RM 177.45