Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28527
VM0028527Goldmember28527@example.test · +601110028527 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,751
Current loyalty balance
Lifetime Spend
RM 4,690
Across 33 visits
Total Visits
33
Since 2024-12-30
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
72d
2026-07-29
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,751 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 2
Outlet purchase
2026-07-17 · Member activity · RM 87.75
App session
2026-07-05 · OPLUMO Outlet 2
Points credited
2026-06-23 · Member activity · RM 99.45
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 2
Outlet purchase
2026-05-30 · Member activity · RM 111.15
Points credited
2026-05-18 · OPLUMO Outlet 2
Outlet purchase
2026-05-06 · Member activity · RM 122.85