Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28511
VM0028511Membermember28511@example.test · +601110028511 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
839
Current loyalty balance
Lifetime Spend
RM 1,050
Across 22 visits
Total Visits
22
Since 2025-09-13
Average Order Value
RM 44
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
13d
2026-09-26
App Status
Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
839 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-26 · OPLUMO Outlet 3
Outlet purchase
2026-09-14 · Member activity · RM 33.00
App session
2026-09-02 · OPLUMO Outlet 3
Points credited
2026-08-21 · Member activity · RM 37.40
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 3
Outlet purchase
2026-07-28 · Member activity · RM 41.80
Points credited
2026-07-16 · OPLUMO Outlet 3
Outlet purchase
2026-07-04 · Member activity · RM 46.20