Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28443
VM0028443Silvermember28443@example.test · +601110028443 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
1,761
Current loyalty balance
Lifetime Spend
RM 2,202
Across 12 visits
Total Visits
12
Since 2025-12-20
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
95d
2026-07-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,761 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 3
Outlet purchase
2026-06-24 · Member activity · RM 130.50
App session
2026-06-12 · OPLUMO Outlet 3
Points credited
2026-05-31 · Member activity · RM 147.90
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 3
Outlet purchase
2026-05-07 · Member activity · RM 165.30
Points credited
2026-04-25 · OPLUMO Outlet 3
Outlet purchase
2026-04-13 · Member activity · RM 182.70