Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 28418
VM0028418Platinummember28418@example.test · +601110028418 · Preferred outlet: OPLUMO Outlet 12
LunchNew Joiner
Consent Status
Opted In
Points Balance
6,208
Current loyalty balance
Lifetime Spend
RM 7,761
Across 44 visits
Total Visits
44
Since 2024-06-14
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
73d
2026-07-28
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
6,208 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 12
Outlet purchase
2026-07-16 · Member activity · RM 125.25
App session
2026-07-04 · OPLUMO Outlet 12
Points credited
2026-06-22 · Member activity · RM 141.95
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 12
Outlet purchase
2026-05-29 · Member activity · RM 158.65
Points credited
2026-05-17 · OPLUMO Outlet 12
Outlet purchase
2026-05-05 · Member activity · RM 175.35