Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28415
VM0028415Silvermember28415@example.test · +601110028415 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,501
Current loyalty balance
Lifetime Spend
RM 1,877
Across 31 visits
Total Visits
31
Since 2025-03-16
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
32d
2026-09-07
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,501 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-07 · OPLUMO Outlet 9
Outlet purchase
2026-08-26 · Member activity · RM 46.50
App session
2026-08-14 · OPLUMO Outlet 9
Points credited
2026-08-02 · Member activity · RM 52.70
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 9
Outlet purchase
2026-07-09 · Member activity · RM 58.90
Points credited
2026-06-27 · OPLUMO Outlet 9
Outlet purchase
2026-06-15 · Member activity · RM 65.10