Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28395
VM0028395Membermember28395@example.test · +601110028395 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
537
Current loyalty balance
Lifetime Spend
RM 672
Across 5 visits
Total Visits
5
Since 2026-05-17
Average Order Value
RM 121
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
73d
2026-07-28
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
537 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 6
Outlet purchase
2026-07-16 · Member activity · RM 90.75
App session
2026-07-04 · OPLUMO Outlet 6
Points credited
2026-06-22 · Member activity · RM 102.85
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 6
Outlet purchase
2026-05-29 · Member activity · RM 114.95
Points credited
2026-05-17 · OPLUMO Outlet 6
Outlet purchase
2026-05-05 · Member activity · RM 127.05