Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 28394
VM0028394Silvermember28394@example.test · +601110028394 · Preferred outlet: OPLUMO Outlet 5
LunchNew Joiner
Consent Status
Opted In
Points Balance
2,312
Current loyalty balance
Lifetime Spend
RM 2,890
Across 16 visits
Total Visits
16
Since 2025-08-24
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
141d
2026-05-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,312 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 5
Outlet purchase
2026-05-09 · Member activity · RM 110.25
App session
2026-04-27 · OPLUMO Outlet 5
Points credited
2026-04-15 · Member activity · RM 124.95
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 5
Outlet purchase
2026-03-22 · Member activity · RM 139.65
Points credited
2026-03-10 · OPLUMO Outlet 5
Outlet purchase
2026-02-26 · Member activity · RM 154.35