Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28391
VM0028391Platinummember28391@example.test · +601110028391 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,852
Current loyalty balance
Lifetime Spend
RM 6,066
Across 41 visits
Total Visits
41
Since 2024-05-06
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
166d
2026-04-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,852 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 2
Outlet purchase
2026-04-14 · Member activity · RM 94.50
App session
2026-04-02 · OPLUMO Outlet 2
Points credited
2026-03-21 · Member activity · RM 107.10
Win-back campaign delivered
2026-03-09 · OPLUMO Outlet 2
Outlet purchase
2026-02-25 · Member activity · RM 119.70
Points credited
2026-02-13 · OPLUMO Outlet 2
Outlet purchase
2026-02-01 · Member activity · RM 132.30