Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28343
VM0028343Membermember28343@example.test · +601110028343 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
558
Current loyalty balance
Lifetime Spend
RM 698
Across 5 visits
Total Visits
5
Since 2026-05-24
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
66d
2026-08-04
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
558 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-04 · OPLUMO Outlet 5
Outlet purchase
2026-07-23 · Member activity · RM 94.50
App session
2026-07-11 · OPLUMO Outlet 5
Points credited
2026-06-29 · Member activity · RM 107.10
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 5
Outlet purchase
2026-06-05 · Member activity · RM 119.70
Points credited
2026-05-24 · OPLUMO Outlet 5
Outlet purchase
2026-05-12 · Member activity · RM 132.30