Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28331
VM0028331Membermember28331@example.test · +601110028331 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted Out
Points Balance
913
Current loyalty balance
Lifetime Spend
RM 1,142
Across 33 visits
Total Visits
33
Since 2024-12-18
Average Order Value
RM 35
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
84d
2026-07-17
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
913 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-17 · OPLUMO Outlet 10
Outlet purchase
2026-07-05 · Member activity · RM 26.25
App session
2026-06-23 · OPLUMO Outlet 10
Points credited
2026-06-11 · Member activity · RM 29.75
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 10
Outlet purchase
2026-05-18 · Member activity · RM 33.25
Points credited
2026-05-06 · OPLUMO Outlet 10
Outlet purchase
2026-04-24 · Member activity · RM 36.75